Harry’s Holiday ‘24
The Ask: Educate our audience on the brand’s limited-edition offerings for the holiday season in a playful, captivating way
Insight: As a DTC brand now available in retail stores, we can drive a unique surge in web traffic by offering exclusive offerings online only.
The Idea: iSpy Harry’s
Creative Team:
Copywriter - Audrey Siaw-Asamoah
Designer - Monica Han
iSpy Harry’s
This holiday ‘24 direction blends the joy of discovering the perfect gift with the excitement of holiday gifting, making Harry’s the standout choice. Inspired by the "iSpy" game, this campaign creates a playful experience for customers, making the search for the perfect gift as delightful as the gift itself.
