Knickey Bralette Social Campaign
The Ask: Help Knickey, a sustainable intimate apparel line, launch a new product—Bralettes—digitally.
The Insight: most people don’t realize how many toxins are in their most intimate fabrics.
The Idea: The Ultimate Detox. Knickey products filter out fashion’s toxicity in both its products and its messaging.
Creative Team
Audrey Siaw-Asamoah - Copywriter
Bralette Launch Post
Caption copy can live as captions on Twitter, Facebook & Instagram