What If?
TN Scientific Edition
Creative Team
Copywriter: Audrey Siaw-Asamoah
Art Directors: Christine N., Ande A.
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The Ask: Using recreational drugs is like exploring uncharted galaxies. What if we provided an accessible, cutting-edge tool to keep "explorers" safe?
The Insight: Young people are more willing to take a risk than ask for help.
The Idea: The Zero-Gravity Chamber is a reimagined, drug test kit to give Gen Z partiers a roadmap for safe drug use.
The Zero-Gravity
Chamber: TN Scientific Reagent Kit 2.0
How it works
To use, place a small sample of the substance inside the clear holding section of the badge and slide shut.
Wait 30 seconds and observe color change, if any. Scan QR code to pull up the reaction chart and compare against sample.
Companion App: QR code leads to online key of reagent test color reactions
Single Use Zero-Gravity Chamber
Attaches easily to a key chain or festival lanyard.
Stories from Space
Social series featuring past, iconic musicians that traveled too far without a guide and left planet earth.
Also feature contemporary artists that came close to leaving earth due to accidental overdoses.
Can live on Spotify, YT pre-rolls, or Instagram stories.
Demi Lovato
VO (Demi): Two years ago, I traveled too far and almost left planet earth behind.
VO (Demi): It started off just like any other day of me using.
VO (Demi): At this stage, I was in denial about why I used. It was all about having fun or being creative.
Janis Joplin
Janis Joplin’s “Kansas City Blues” plays
VO: Janis was unlike anyone else in her community: rebellious, open-minded, and wildly talented. She was simply a supernova.
VO: Her tragic end only hurts all the more, knowing what we know now about addiction and laced drugs. There’s no easy way for people to know what’s going into their bodies. Until now.
Mac Miller
Mac Miller’s “2009” plays, then fades.
VO (Mac Miller’s Brother): For me, to see just how much my brother loved life and how that choice to live was taken from him really, really hurts.
VO (Mac Miller’s Mother): You know he always loved having fun. Always a jokester, smiling.
OOH
Visuals placed outside our “No-Judge Drug Stands” at festivals, nightclubs, and on college campuses.
Add-on option for festival-goers when purchasing tickets.