Color Tattoo Eye Stix
The Ask: Create a social-first campaign to introduce Color Tattoo Eye Stix as THE high-performing shadow stick for the free-spirited Zillennial consumer.
The Insight: Zillennials want the freedom to play and have fun with bold, high-impact color liner without the pressure of perfection and fear of failure.
The Idea: There’s no wrong way to tattoo
Creative Team:
Copywriter - Audrey Siaw-Asamoah
Art Director - Kathryn Diaz
No Wrong Way to Tattoo
No steady hand needed. No makeup artist required. All you need are our multi-use stix to serve 24 hour color. In studio, our makeup-loving talent will create on-the-fly, high-impact lewks on themselves and each other. Catch a vibe as Eye Stix brings the party to Tattoo.
Hero Film
No rules, just vibes. Watch our care-free talent play with Eye Stix while interacting with each other authentically.
Our Eye Stix do it all–shadow, line, and prime in a swipe.
