Master Precise Liner
The Ask: Energize a new audience of makeup enthusiasts on the brand’s beloved liquid liner (famous for its super fine tip).
The Insight: Eyeliner is no joke. It can spook both makeup-beginners and experts alike passionate about mastering a variety of liner looks. Little do they know, the right tool can make it far easier.
The Idea: Easy Liner University
Creative Team:
Copywriter - Audrey Siaw-Asamoah
Art Director - Cait Mccarthy
Easy Liner U
This semester is all about mastering your eye liner—from simple looks to elaborate graphics. Our Emmy-award winning talent ,Storm Reid, leads our campus tour, showcasing how easy it is to ace any liner look with Master Precise liner.