Build-a-Brow
The Ask: Position Maybelline New York’s latest 2-in-1 brow pencil as the natural-looking, easy alternative to complicated brow routines.
The Insight: Brow lovers have a variety of brow needs (from sparse to thin to unruly) but are looking for an easy, un-intimidating way to get a full brow look.
The Idea: Brows at Work
Creative Team:
Copywriter - Audrey Siaw-Asamoah
Art Director - Leanne Skorge
Brows at Work
Thanks to Build-a-Brow, you can build the natural-looking brows of your dreams, easy. Whether you’re building up from ground zero (sparse brows) or the top of the NYC skyline (fuller brows), once you’re in the the Build-a-Brow construction zone, in 2 easy steps, amazing brows are yours.