Lifter Gloss: Candy Drop
The Ask: Excite existing consumers and recruit Zillennials to go for Lifter Gloss by introducing them to the Candy Drop – a new collection of 5 candy-inspired Lifter Gloss shades that give major hydration in sheer candy shades.
The Insight: Zillennials are obsessed with newstalgia – reimagining nostalgic products with a new, modern twist. And Lifter Gloss Candy Drop brings the nostalgic fun of 2000s candy color to our modern, hydrating gloss.
The Idea: The Candy Drop Factory
Creative Team:
Copywriter - Audrey Siaw-Asamoah
Art Director - Francesca Musso
The Candy Drop Factory
Willy Wonka meets the NYC skyline! Tucked into a typical NYC street, is a fantastical Candy Drop Workshop where we see the magic happen. From a larger-than-life assembly line, yummy candies transform into mouthwatering Candy Drop shades.
Hero Film
Welcome to the MNY Candy Drop Factory! Step inside to see the sensorial ingredients that make our shades oh-so-juicy. Sweet!
In this Candy Drop world, we’re all about dialing up the sweet taste of hydrated, fuller-looking lips.
What’s better: candy or gloss? Either way we’re thrilled to see these Candy Drop glosses wrapped and ready to treat our lips.