Subway X Netflix
The Ask: Drive and sustain paid social buzz around the Subway x Netflix partnership by celebrating the Happy Gilmore 2 meal, the merch, and iconic film moments fans can’t stop talking about.
Insight: You can get a taste of Happy’s good luck when you bite into his favorite place to eat—Subway. Why not start with the Happy Gilmore 2 Meal?
The Idea: Do It Like Happy
Impact: ~250 million impressions in first 2 weeks
Creative Team:
Copywriter - Audrey Siaw-Asamoah
Sr. Art Director - Samantha Karasinski
Do It Like Happy
Through a series of playful statics and videos, we nod to Happy Gilmore’s crazy antics and sheer luck—from nailing crazy hole-in-ones on the golf course—to infuriating Shooter McGavin (his arch arch nemesis).
Video
Hole-in-One
2. Got You, Shooter!
3. The Meet & Greet
IG Posts
Post copy: Happy was here 👀 Add $1 to swing or slapshot any meal into a Happy Gilmore Meal. Then stream on @netflix 7/25.
Post copy: Just $1 more makes any meal the Happy Gilmore Meal. Grab 1 of 4 collectible cups and ace your lunch game. ⛳️
Impact
1.4 million cups sold in the first 2 weeks
Sales went from in the red to black
~250 million impressions
Same day merch sellouts